Odell Est. 2014

Tue to Sat 10 to 5.30 · Thu till 7 · Sun 11 to 4

A faded blue denim jacket laid flat with its metal buttons undone

Denim jacket

Selvedge denim

Urajiro · Ibara, Okayama

£210

Sizes left

SML

Washed once at the mill, so it won't shrink much more. Small left only. F.

Made of
100% cotton selvedge denim
Care
Wash rarely, cold, inside out
Label
Urajiro, Ibara, Okayama

Hold it till Saturday

Opens your email with it written, or ring 01632 960418. Another size? Ask about a size.

The cloth of No. 17 seen close: selvedge denim

The cloth, close

Denim is a twill with an indigo warp and an undyed weft, which is why it's white inside. The red line marks the selvedge, the edge where the weft turns back on a shuttle loom.

Woven label reading Urajiro, Ibara, Japan, sewn onto cotton pocketing
Urajiro: Urajiro, “white back”, was the local name in Ibara for cloth dyed indigo on the face and left white on the reverse, which is how denim is still made.