PROOF.

Plate room — Bucharest

The studio

The room
behind the wall.

Twelve days, some 61 sites, one way of working. The wall is the proof; this is the bench it was pulled on.

Chapters

  1. Research wall
  2. Recipe wall
  3. Lab bench
  4. Test rig

Research wall

151 Sites of the Day, 18 templates, 75 runnable recipes. One backbone studied in depth, one motion donor — measured, never mood-boarded.

Recipe wall

Seventy-five effects timed frame by frame: the 872 ms square flight, the two-second mask rise, the counter curtain. Every effect on this site names its recipe.

Lab bench

Picture engines tuned on bare pages before they touch a site: neon drawn in code, tesserae set row by row, halftone printed pass by pass.

Test rig

A real browser at two viewports, scrolled and tapped frame by frame. Below 8.5, the review goes back for another round — the median here is 7.6.

The room, in numbers

0sites proofed

0pages pulled

0median minutes, brief to last round

Proof,then talk

Tell us what the site is for.