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Home page, desktop, 1440 px

The problem

Batches of 30 bowls sold out in an hour and the rest of the month the shop looked empty. Customers did not know when the next firing would come out of the kiln.

The same page as boxes: the layout the code uses
Phone, 390 px
Type pass, 390 px

What I did

  • A “next firing” date on every sold-out piece, with a one-field reminder signup.
  • Product photos replaced by consistent studio shots on one shelf, so the grid reads as a set.
  • A theme the potters can edit themselves: new glaze, new price, no developer.