QUIRE

Romania

The first screen of TACK & HALYARD

Screens

TACK & HALYARD: home, further down
Home, further down
TACK & HALYARD: home, further down
Home, further down
TACK & HALYARD: home, further down
Home, further down

On a 390 px phone

TACK & HALYARD on a phone, screen 1TACK & HALYARD on a phone, screen 2TACK & HALYARD on a phone, screen 3TACK & HALYARD on a phone, screen 4

The first seconds

Twelve frames of TACK & HALYARD opening, left to right, top to bottom
The opening of the site, frame by frame, as the browser test recorded it.

From the review, round 1

7.2/10

The loader works as a signature moment: the Blue Peter cloth fills the screen, shrinks into the wordmark slot and becomes the glyph between 'Tack' and 'Halyard'. It is a direct, meaningful translation of the kalkbrenner photo-glyph settle (motion_intro).

Colours measured from the first screen

  • #f3f2ed
  • #2d323f
  • #ccccc8
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